The professional cinematographic industry was, unsurprisingly, one of the very first to see the huge potential in drones and start to use them. Suddenly producers were able to capture breath taking aerial panoramas without the considerable expense of helicopters. In recent years drones have been used to make films from Skyfall and Jurassic World to La La Land and Game of Thrones.
While drones are unmanned, they are not unpiloted. Trained teams guide the machine and analyse the images captured and sent back by the state-of-the-art cameras.
A drone, RPAS (Remotely Piloted Aerial System) or UAV (unmanned aerial vehicle) is a pilotless aircraft that operates using several technologies, including computer vision, artificial intelligence and object avoidance, although drones can also be autonomous ground or sea vehicles.
Drones are used when manned flight is considered too dangerous or complicated or arduous, and they can carry sensors, colour and black-and-white cameras, image intensifiers, radar, infrared imaging and lasers. 3D space and photograph meshing have become commonplace.
They say that if you want to promote a brand in this day and age, the best way to do it is through drone advertising.
Drones have been very successfully used for advertisements too: Pepsi Cola used drones to create an interactive football field in the middle of Barcelona with special effects for goals. The dashing BMW 6 series used drones to show the car going down a straight road through a rocky desert.